WhatsApp announced the launch of the Business AI agent in the WhatsApp Business application, which is available for free, to support small businesses in Indonesia.
This AI agent allows small and medium-sized business actors to respond to customers faster and more efficiently, and at the same time help drive sales levels.
This solution also further strengthens Indonesia’s position as one of the leaders in business messaging innovation. This feature will be launched gradually in the next few weeks.
Later, Business AI will make it easier for companies to automate and expand customer support services by responding to customers at all times, answering common questions specific to each brand, and providing product recommendations directly from their catalogs.
This AI agent can be customized to respond in Indonesian and utilize information that has been determined by each business.
Small and medium-sized business owners can also set clear guidelines for when their teams need to take over communication, so that customers with special needs continue to receive a quick response from business owners directly.
“Now, with Business AI, we want to provide more convenience for business actors so that they can reach customers more broadly, with responsive services and support that is always available whenever needed,” said Pieter Lydian, Country Director of Meta Indonesia.
All eligible businesses can open the Features tab in the WhatsApp Business app, select the “Business AI” option, and then follow the available instructions to set up the feature as needed.
In addition, WhatsApp has also started to launch AI-based features to help small business users of the WhatsApp Business application in Indonesia, in compiling their own Business Broadcast messages.
The Business Broadcast feature allows business actors to send personalized messages, such as information about new products or holiday promo updates, faster and more efficiently.
Through the launch of this new feature, WhatsApp reaffirms its commitment to empowering business actors through various messaging tools designed to help them connect with customers while running their business operations more effectively.
Originally written by: Dinda Buana Putri
Source: VOI
Published on: 7 April 2026
Link to original article: WhatsApp Launches AI Business Feature for Small Business Owners in Indonesia
