Ahead of Apple’s 50th Anniversary, Tim Cook Reveals Big AI Plans, Siri Ready to Change Completely?

Cook said Apple will introduce new product and service categories that are entirely possible by AI. He reiterated his belief that Apple is in the best position to deliver artificial intelligence that is truly meaningful to users, not just an additional feature.

Apple has long been judged to be lagging behind in the AI race. Apple Intelligence’s launch has not met the expectations of many users, even for basic functions. For more complex tasks, Apple still relies on integration with OpenAI’s ChatGPT, a condition that has drawn sharp criticism of the company’s AI direction.

Tim Cook’s statement is interesting because it coincides with Apple’s important moment. The Cupertino-based company will celebrate its 50th anniversary on April 1, 2026. The time is said to be in line with Apple’s plans to launch a major Siri update powered by the Gemini AI model.

Previously, Mark Gurman, a leaker from Bloomberg, reported that Apple could potentially announce a Gemini-based Siri in the second half of February, before it is widely released around March or early April. If true, this update will be a symbol of Apple’s major transformation right at the moment of the half-century of its journey.

Apple and Google have entered into a strategic partnership regarding AI. Unlike previous agreements where Google paid Apple to be the default search engine, this time Apple is rumored to license Google’s Gemini AI model with a value of up to 5 billion US dollars.

Gemini is said to be the new brain of Siri. However, the technical details of the cooperation are still not entirely clear. Initially, Gemini was expected to run on Apple’s Private Cloud Compute infrastructure. However, recent reports indicate that the Gemini-based Siri may actually run on Google’s servers.

A number of analysts predict Apple will implement a two-stage launch strategy. The initial phase is likely to present a new version of Siri that is still running on Apple’s own servers. Meanwhile, the next generation version, which is more advanced and requires large computing power, can potentially be moved to Google’s infrastructure.

If this plan is realized, Apple will not only make feature updates, but also change the fundamental approach to AI. Apple’s 50th birthday also has the potential to be an important turning point that marks a new era of artificial intelligence in the Apple ecosystem.