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Morgan Stanley Plans Native Bitcoin Custody and Exchange Platform

The firm manages $8 trillion in assets on its platform, and a significant share of clients currently hold crypto outside it.

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Morgan Stanley intends to build a native custody and exchange platform for digital assets, said the firm’s head of digital asset strategy, Amy Oldenburg, at Strategy World on Feb. 25. The platform is expected to roll out over the next year, following an initial phase that will allow clients on the E-Trade platform to buy and sell spot cryptocurrencies through an existing partnership.
Oldenburg said the planned solution would give clients legal custody of their digital assets under Morgan Stanley’s oversight, while acknowledging that some clients, particularly those holding Bitcoin, may continue to prefer self-custody arrangements. The firm manages $8 trillion in assets on its platform, and a significant share of clients currently hold crypto outside it.

Bringing those assets onto the platform would allow Morgan Stanley to offer custody, trading, and eventual yield or lending services in one place. Oldenburg said the bank is in the early stages of exploring yield and lending products tied to crypto holdings, tracking momentum in decentralized finance lending and related markets.

Oldenburg cited 26 years at Morgan Stanley, including 13 years running the firm’s emerging markets investing business, as context for the firm’s approach. She said she has observed early Bitcoin and crypto adoption in 17 of the top 20 emerging markets globally, which she described as a driver of the firm’s interest in the space.

No specific launch date was given for yield or lending products, and Morgan Stanley said those would follow the custody and exchange platform’s rollout. The bank last year confirmed it was pursuing spot Bitcoin ETF access and planning to enable direct crypto trading for clients via E-Trade.

Oldenburg said client trust in the Morgan Stanley brand is central to the firm’s approach. “People expect Morgan Stanley, they trust our brand, to be no fail,” she said, adding that the firm cannot simply rent third-party technology to deliver the level of reliability clients expect.

 

 

Originally written by: Ayesha Aziz

Source: CoinMarketCap

Published on: 27 February 2026

Link to original article: Morgan Stanley Plans Native Bitcoin Custody and Exchange Platform

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