The US Trade and Development Agency has signed an agreement to fund a feasibility study for a pilot that will integrate AI tools from US startup Ai-ssistance into an unnamed Southeast Asian ecommerce enabler.
The study will assess use cases including dynamic content generation, sales automation, and AI shopping assistants, the agency said.
USTDA said the pilot will test whether the tools could be scaled across five Southeast Asian countries, though it did not name the partner and did not disclose a timeline or budget in the email.
USTDA, a US government agency, funds projects intended to support deployment of US technologies in emerging markets.
🔗 Source: US Trade and Development Agency
Originally written by: Minh LeÂ
Source: Tech in Asia
Published on: 30 March 2026
Link to original article: US gov’t funds AI pilot by startup in Southeast Asia
